Recently Flipkart has shut their mobile website, users who access the mobile websites are forced to download the mobile apps. There were reports that they might even become an app only e-commerce website by shutting the main website. They are still accessing the market situation before taking a call.
Although, this mobile app only strategy is debatable, survey shows that customers are not fully satisfied with this strategy. Many feel that in the app only approach, they miss the opportunity to compare the price in multiple sites also in some categories like high value items,limits the decision making process. Also the app only approach will limit the users from browsing using the office internet.
There is another issue in the app, most of the smartphones can hold maximum of 10 to 15 apps, force them to uninstall existing one (Read more...)
No comments:
Post a Comment